Get your story in front of the right journalists.
In an hour.
PressLux drafts your press release, finds the reporters actually covering your beat right now, writes a personalized pitch for each one, and broadcasts it everywhere — search engines, AI answers, AP News, USA Today, and 500+ outlets.
Free to sign up · No credit card · Buy credits when you're ready to ship
Your release can get picked up by
Reach varies by plan. Premium outlets (AP, Yahoo Finance, Reuters and more) are available as add-ons.
The problem
Press coverage is broken for everyone who isn't a PR agency.
The tools are built for big in-house teams. The agencies are built for big budgets. Everyone else is told to send a mass blast and hope.
Journalist databases cost thousands.
Cision, Muck Rack and the rest start at $5,000 a year on annual contracts. Built for in-house teams sending releases every week — overkill for anyone shipping a few releases a year.
Agencies cost more.
Boutique PR retainers run $3,000 – $15,000 a month, with quarterly minimums. Great when you can afford it. Most can't.
Mass-blast tools waste journalists' time.
Sending the same generic pitch to 500 contacts gets you ignored — or blocked. Real PR pros target a handful of the right reporters, every time.
Doing it yourself takes weeks.
Researching the right journalists, writing personalized pitches, tracking every reply — it's two weeks of grinding work per release, and it never gets easier.
AI press releases
Write a release that sounds professional. In 5 minutes.
Answer a few plain-English questions — company, announcement, key facts, quote. PressLux drafts an AP-style press release from your brief, then lets you refine it for clarity, tone, or SEO before you approve.
- ✓AI draft from a guided brief — 5 credits, ~30 seconds
- ✓Inline edits to every paragraph, headline, subhead, and contact block
- ✓One-click Optimize: refines copy and auto-fills SEO meta and targeting fields
- ✓Already wrote one? Upload a .pdf, .docx, or .txt — no AI charge
- ✓Revision history kept — roll back any time
Press release · v1 · approved
Acme Closes $10M Series A to Reshape the Enterprise Buying Stack
San Francisco, CA — May 23, 2026
Acme, the outcome-based pricing platform for enterprise SaaS, today announced a $10 million Series A round led by Foundry Ventures. The funding will accelerate …
Best-fit outlets
Stop guessing. Know exactly which outlets will cover you.
PressLux reads your approved release and surfaces the 10 publications most likely to cover the story — with the specific reason each one fits. Reorder, remove, or re-run to refresh.
- ✓10 outlets surfaced per release — 3 credits, ~30 seconds
- ✓Each outlet comes with a one-line rationale (why this one fits)
- ✓Reorder by priority, remove the ones that don't fit
- ✓Re-run any time to refresh or expand the list
Outlets · 10 surfaced
TechCrunch
Covers Series A funding for enterprise SaaS, weekly
The Verge
Recent product-launch coverage of outcome-based pricing
Wired
Future-of-work beat picks up enterprise procurement stories
Forbes
Business readers — Series A pieces hit enterprise list weekly
Right journalists
The reporter writing about your beat right now. Not someone who moved desks in 2022.
For each outlet you keep, PressLux finds 5 reporters currently covering your space — with their email, recent articles cited, and a personalized pitch already drafted referencing what they wrote about last week.
- ✓5 journalists per outlet — 5 credits per outlet, fresh per release
- ✓Verified email + recent article URLs you can sanity-check
- ✓Personalized pitch drafted per reporter — 1 credit each
- ✓Edit any pitch before you copy and send
- ✓Re-use journalists across future campaigns — they stay in your account
Journalists · TechCrunch · 5 found
Alex Rivera
alex.rivera@techcrunch.com
Priya Patel
priya.patel@techcrunch.com
Marcus Chen
marcus.chen@techcrunch.com
Pitch tracker
Never lose track of a pitch again.
Copy a pitch and PressLux marks it sent. Track replies, opens, no-responses, and bounces in one place. Follow-up dates computed for you, so an unanswered pitch never falls through the cracks.
- ✓Status per pitch: pending → copied → sent → opened → replied
- ✓Follow-up dates auto-computed — never forget a thread
- ✓Bulk-draft missing pitches in one click
- ✓Notes per journalist, kept across campaigns
- ✓Filter by status, by outlet, or by reply state
Pitch tracker · 11 in flight
Alex Rivera
TechCrunch
Priya Patel
Bloomberg
Marcus Chen
Wired
Wire distribution
Broadcast your story everywhere — search engines, AI, AP News, USA Today, and 500+ outlets.
Personalized pitches get the human attention. Wire distribution gets the permanent footprint — search indexing, AI training data, and pickup across the news networks reporters actually use.
Search engines
Indexed by Google, Bing, Yahoo News. Your release shows up when customers search your company name — for years, not days.
AI answers & LLMs
Picked up by AI search (Perplexity, Google AI Overviews) and surfaced when LLMs answer questions about your space. Increasingly where journalists start their research too.
AP News + USA Today
Premium add-ons that land your release on the syndication networks reporters actually pull from for stories.
500+ news outlets
Standard wire pickup across local, trade, and national news sites. Trackable pickup links delivered to your dashboard over hours-to-days.
Optional, one-click, from inside the dashboard.
Base distribution runs 80 credits per release. Premium add-ons (AP News, USA Today, podcast) are dynamically priced and visible before you submit — no surprise charges.
New · Podcast distribution
Turn your press release into a podcast.
One click converts your release into a narrated audio episode and publishes it to Apple Podcasts, Spotify, YouTube, Amazon Music, and 100+ podcast platforms worldwide. Every placement links back to you.
- ✓100+ podcast platforms and country directories — one episode, global reach
- ✓Every placement is a backlink that builds your domain authority and SEO
- ✓A new discovery surface: audio listeners and voice search, not just readers
- ✓Full placement report delivered to your dashboard with every live link
Podcast · Episode
Acme Closes $10M Series A to Reshape Enterprise Pricing
Audio · 3:48 · narrated
Published to
Per release, not per year
Stop renting a $5,000 database you only need a few times a year.
Most PR tools are SaaS contracts built for teams sending releases every week. Ship a few releases a year and you're paying for 50 weeks of nothing.
Traditional database
Cision, Muck Rack, etc.
- Cost
- $5,000+ / year
- Contract
- Annual
- Journalist research
- Stale database
- Personalized pitches
- DIY
- Wire distribution
- Add-on
Boutique PR retainer
Agency or freelancer
- Cost
- $3,000–15,000 / month
- Contract
- Quarterly+
- Journalist research
- Manual
- Personalized pitches
- They write them
- Wire distribution
- Add-on
DIY
You, a spreadsheet, and Gmail
- Cost
- Your time
- Contract
- —
- Journalist research
- Hours per outlet
- Personalized pitches
- DIY
- Wire distribution
- DIY
PressLux
Pay-as-you-go
- Cost
- From $14 / release
- Contract
- None
- Journalist research
- AI, fresh per release
- Personalized pitches
- AI drafts, you edit
- Wire distribution
- One-click, optional
Competitor pricing reflects publicly reported figures and may vary.
Built for
Built for the people PR tools forgot.
If you've ever been told you're too small for a journalist database and too underbudget for an agency — PressLux was built for you.
Independent publicists
Juggling multiple clients on per-project billing — can't justify a $5k SaaS contract that auto-renews.
Per-release pricing maps cleanly to your invoicing. AI does the research; you focus on the relationships. One dashboard, every client.
PR consultants & small agencies
Delivering agency-quality work without agency overhead.
Outlet research and journalist targeting that used to require a junior hire. Personalized pitches in minutes, not days.
In-house PR (small teams)
A few releases a year — not enough to justify a $5k database that bills annually.
Per-release pricing matches your actual usage. Wire distribution included as one-click optional, when you want it.
Founders running their own PR
No PR person on the team. No idea where to start. Don't want to hire an agency.
Guided workflow walks you through every step. AI drafts so you don't stare at a blank page. Real journalists you can verify before sending.
Pricing
Start free. Buy credits only when you're ready.
Sign up free, browse the dashboard, set up a campaign — no credit card needed. When you're ready to ship, buy a pack. Credits never expire.
What does one release actually cost?
- · AI press release draft — 5 credits
- · Best-fit outlet research — 3 credits
- · Journalist research per outlet — 5 credits (typically 1–2 outlets)
- · Personalized pitch per journalist — 1 credit (typically 5–10 journalists)
- · Optional wire distribution — 80 credits + dynamic add-ons
Credits never expire. Refunded if an AI step fails.
Stories
People who didn't know how to do PR — until now.
“I used to pay $7k/year for a journalist database I barely opened. PressLux is the first PR tool I actually use.”
“Wrote our Series A release, found the right reporters, and got two interview requests in the first 24 hours. From $20 of credits.”
“I run PR for three clients. PressLux replaced two tools and a spreadsheet. Per-release pricing means I can pass costs through cleanly.”
FAQ
Things people ask before their first campaign.
Is signup really free?▾
Yes. Create an account, build a campaign, fill the brief, and explore the dashboard — no credit card needed. Credits are only required when you ask the AI to draft, research, or distribute.
Do I need an existing journalist list?▾
No. PressLux researches the right journalists per release — fresh every time. If you already have contacts, you can add them manually too.
Can I bring my own press release?▾
Yes. Upload a .pdf, .docx, or .txt and skip the AI draft entirely. No credits charged. Useful when you've already written the release and just need help with outreach.
Is wire distribution mandatory?▾
No. Wire is optional. Most users send personalized pitches first and add wire later for broader pickup. Base wire runs 80 credits + dynamic add-ons.
Are the journalists real?▾
Yes. Each journalist is researched fresh per release with recent articles cited and contact info verified. You see the article URLs before sending so you can sanity-check the match.
What if the AI gets something wrong?▾
Refine the draft for 5 credits per revision, or import your own. If an AI step fails outright — bad parse, hung request — credits are refunded within a minute.
Do you guarantee coverage?▾
Nobody can — not us, not a $5k/month PR agency. What we guarantee is the right journalists, well-targeted pitches, and a tracker that doesn't lose threads.
Who is PressLux for?▾
Independent publicists, PR consultants, and small agencies who don't want a $5k SaaS contract. Indie founders running their own PR. In-house teams who ship a few releases a year and can't justify a full database.
Your announcement deserves more than a cold email no one reads.
Sign up free. Build your first campaign. Buy credits only when you're ready to ship.